The Strategic Naming Sprint

We help you find a name that’s smart, creative, and—most importantly—ownable

Naming is often the hardest part of building a brand

On one hand, you want to carefully choose the very best name—one you won’t have to change in the future.

On the other hand, you needed a name yesterday and you can’t ignore the urgency to get it before someone else beats you to the trademark office.

Title Case makes it easier with fewer, stronger names

We believe in quality over quantity, which means we only present names that 1) meet your unique strategic criteria, and 2) seem available to own and trademark according to availability research, including Haloo trademark search results.

The Strategic Naming Sprint

Designed for anyone that’s facing a time crunch and wants a professional to take the lead on generating, researching, and recommending names.

  • Being inundated with too many names is 1) overwhelming, and 2) ultimately pointless if most of them end up being unavailable.

    Title Case only presents names that receive a ‘Pass’ or ‘Pause’ from Haloo’s trademark search software—so you don’t waste energy on names you’ll never get.

  • Thousands of new trademark applications are filed every day, making it increasingly difficult to get a unique, ownable name.

    Designed with this (and your branding timeline) in mind, our Naming Sprint provides you with a strategic shortlist of viable names in just a few weeks.

  • Trademark ‘knockout’ searches are a great start in determining the availability of a name, and comprehensive search reports will get us even closer.

    Haloo’s trademark search software offers more comprehensive data than any other instant tool on the market, which helps us (and ultimately your lawyer) confidently determine which names are worth moving forward with.

What to Expect

Criteria Kickoff

Together, we’ll get clear on what constitutes a “good” name for your brand by aligning on a set of strategic criteria.

This ensures an efficient, clear-headed naming experience as the criteria makes it easy to evaluate names objectively vs. emotionally.

Round 1

After 1-2 weeks of research and brainstorming, Emily will present a shortlist of likely-available names, including their strategic reasoning, Haloo TM search results, and domain options.

Together, we’ll discuss any branding implications and identify objectives for Round 2.

Round 2

After another week or two, Emily will present an additional set of names that meet the updated criteria.

Together, we’ll review all the names and discuss which ones you’d like to move forward with (i.e. get a lawyer’s opinion on and begin the trademark process).

  • "Emily was able to turn a worrisome endeavor—naming my brand—into a positive, exciting experience. She clearly explained the key principles of naming, and gave me a framework to evaluate names strategically rather than emotionally. Working together, Emily navigated us towards a great name that would lend itself to an incredible brand."

    Christopher TakTak, Founder of Pisces

  • "No one on the team had gone through a naming process before. We loved Emily’s linguistic focused approach as well as her speed/agility/comfort with working with lean businesses."

    Bret Voith, Founder of Tenure Health

  • “I had a fantastic experience working with Emily. From the start, I was impressed with her ability to quickly understand my vision and business model. She has an outstanding dedication to research and is thoughtful in her personalization of the experience. The process was seamless, our discussions were productive and I couldn’t be more satisfied with the result. As a matter of fact—when Emily presented me with multiple options for my company name I had a hard time picking just one, they were all spot-on! She went beyond what I had imagined possible and made the overall experience really enjoyable.”

    Jessica Velez, Founder of Work Crush

Ready for a new name?

Click below to share more about your project and
we’ll follow up to schedule a 30-minute Discovery Call.