Don’t get stuck on naming.
Get a name that sticks!
Title Case is a strategic naming consultancy that offers the most efficient way to successfully name your brand (or anything else).
Our Services
2-Week Strategic
Naming Sprint
You’re ready to invest in your brand—starting with a name that’s smart & strong.
In just 2 weeks, you’ll be choosing your name from a curated shortlist of clever options that support your strategic criteria and appear clear for owning and trademarking.
2-Hour Naming Launchpad
You’re a bootstrapper, but may have hit a creative wall or availability roadblock.
In this collaborative workshop, you’ll learn the principles of naming, establish your strategic criteria, generate a ton of names, and receive comprehensive trademark results.
Books
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Brands
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Campaigns
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Colors, Scents, Flavors
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Companies
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Courses
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Events
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Exhibits
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Fundraisers
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Humans :)
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Podcasts
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Products & Services
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Scholarships
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Restaurants
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Books 〰️ Brands 〰️ Campaigns 〰️ Colors, Scents, Flavors 〰️ Companies 〰️ Courses 〰️ Events 〰️ Exhibits 〰️ Fundraisers 〰️ Humans :) 〰️ Podcasts 〰️ Products & Services 〰️ Scholarships 〰️ Restaurants 〰️
We’ll name anything!
Testimonials
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"I couldn't recommend Emily more, speaking both as a client and a colleague! We work in branding ourselves and know that naming is so vital, and so tricky to get right. We refer all of our clients to Emily for naming work and turned to her for help naming our own design studio."
Isabelle Santiago, Co-founder of Bonus Round
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"I have always felt confident in Emily's ability to ideate both in quantity and quality of new brand names. Her method is equal parts research, creativity and justification. Her presentations are both witty and practical. Emily's thoughtful approach and experience is so helpful when assembling the naming puzzle. Allow her to guide you through this important step of launching your brand with confidence."
Gaeb Cardinale, Redesign Health
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"Emily was able to turn a worrisome endeavor—naming my brand—into a positive, exciting experience. She clearly explained the key principles of naming, and gave me a framework to evaluate names strategically rather than emotionally. Working together, Emily navigated us towards a great name that would lend itself to an incredible brand."
Chris TakTak, Founder of Pisces
Brought to you by the brain of Emily Grubman
A sought-after brand strategist and copywriter, Emily loves naming so much that she decided to niche down and focus on just that.