2-Hour Naming Launchpad

Accelerate your naming process with a strategic workshop and trademark availability insights.

Naming on your own?

After a few days (or weeks) of brainstorming, we know it can sometimes feel impossible to come up with any more names—let alone identify which ones are worth moving forward with.

Approach it like a pro

In this collaborative, 2-hour workshop, you’ll learn naming best practices, develop your strategic criteria, and brainstorm your butt off. Then, we’ll run Haloo trademark searches on all the names generated to see what’s available. Even if some are no-go’s, you’ll have all the tools you need to get to a great name on your own.

Your Naming Launchpad

Designed for solopreneurs and small teams who are tackling naming on their own, but need help getting started—or past the finish line. Starts at $1999.

  • We’ll start by establishing the strategic guardrails for your naming endeavor. Then, we’ll let our minds roam wild within that pasture, foraging for the tastiest new ideas. So to speak.

  • All names generated during the workshop are then searched against Haloo’s comprehensive trademark reporting software. These reports will help you determine which names are worth exploring or what areas could use a bit more brainstorming.

  • Every Launchpad experience is different! Sometimes, we generate the final brand name during our workshop; often, a bit more work is needed because of trademark conflicts. That’s why Emily is always around to talk things through and order more search reports.

  • "The workshop saved us a ton of time and wasted effort just throwing out random name ideas without any direction or plan. Being taught how to think about and evaluate names is a skill that you can take away with you, and the preliminary legal search work is way more comprehensive and helpful than googling it yourself."

    Isabelle Santiago, Co-founder of Bonus Round

  • "I have talked to so many others who, like me, were excited to name their businesses but find themselves stuck in divergent thinking loops, fears of getting it wrong, and/or general entrepreneurial overwhelm. Emily's process busts through those challenges with a smart, scaffolded process that is at once efficient and effective."

    Diane Knoepke, Founder of Paperweight Advising

  • "In just one conversation, Emily totally reframed how I've been referring to my business and services. Not only is she extremely thoughtful with word choice and meaning, but her strategy background helped ground it all in the larger context of my skills, audience, and goals. I'm no longer constantly explaining what I do, because now my title makes it obvious!"

    Isabel Kateman, Founder of Striped Dog Creative

  • "It's been a great pleasure working with Emily. This session has been really helpful and productive. We have accomplished much more within this hour than I have accomplished in a few days on my own."

    Dimitri Grigorovich, Founder of Apiterra

Want Emily to work her magic?

The 2-week Strategic Naming Sprint provides you with a curated set of name options that support your strategic criteria and appear clear for owning and trademarking.